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Re-thinking the business model

With the implementation of the ERP system SAP in all of Lundbeck, new demands were made on IT Business Application. The number of users rose drastically and the applications were to be supported globally. This meant that central elements in the business model had to be rethought.

We chose PinPointers to consult us as they possessed an in-dept knowledge about roll-out and support of the SAP application globally, and they also had the tools and the experience in re-thinking business models.

For a long period, we ran an intense sparring and development process which we have been very satisfied with. The process was very structured and contributed with new angles and relevant input which eventually formed the basis of our outsourcing decision.

Dick Veneman