PinPointers in pioneering book project

Since 2006, PinPointers has had a close and inspiring cooperation with Alexander Osterwalder. In his PhD, Alexander has written about the development of business models, and PinPointers has been the first company in the world to put the model, which Alexander describes in his thesis, into practice.

As author of the book The Business Model Generation, Alexander has been faithful to his own model for development of business models. The book came into existence via the internet portal Business Model Innovation Hub where 470 professionals within strategy and business development have contributed to the writing process, the editing and the business model.

It is a pleasure to be able to give you access to a 70 pages review of the book - "click here"